In November, electronic musician Moby opened up an entirely vegan restaurant in Los Angeles called Little Pine. Now, the singer and activist has announced that 100% of the profits brought in from that restaurant will go to nonprofit animal welfare groups.
“Opening little pine was never meant to be a conventional entrepreneurial endeavor”, Moby tells Eater.com. “I want it to represent veganism in a really positive light, and also to support the animal welfare organizations who do such remarkable work.
The organizations Moby plans to donate to include the Humane Society of America, Farm Sanctuary, Sea Shepard, PETA (People for the Ethical Treatment of Animals), and the Animal Legal Defense Fund.